. Going #1 in six countries, including the UK, and #2 in six countries including the US, Lana’s career has started off very fast, hyped, and controversial. The internet has used her plastic surgery procedures, and performances, and other public faults to put her on a pedestal and pitch stones at her. Although they use all of this as quick and negative blog material they all need, her talent can’t be denied.
She displays her vocal and writing skills as she takes us on a sorrowful, gloomy, yet melodic, and catchy ride through the past year. The 25-year-old New Yorker shared in an interview that her inspiration came from a recently failed relationship, which spawned her commercially successful major label debut. Add a bag full of Grammys and she is well on her way to becoming the American version of Adele.
The album almost creates a new genre of indie-pop with Rey’s retro style of voice, embedded in a mix of blues and hip-hop instrumentals. This interesting mix is understandable when production credentials are given to Grammy nominated hip hop producer Emile Haynie for every song on the album. Haynie having worked with acts such as Kid Cudi, The Roots, and Eminem is a major part of the combination that unlocked this satisfying blend of genres.
In the lead single, “Video Games”, Rey sings openly over harps, synths, pianos, and a slight drum, which gives the song a smooth reflective sound. During each verse the instruments are very low, giving Rey the opportunity to display her voice. Listening to the lyrics of the song it was intended to be more somber, but Rey sings with such power that it doesn't give you the impression that she is going through heartbreak, which I don't think is a coincidence.
Born to Die as a whole is a great first impression to the mainstream world of Lana’s unique style. Her catchy choruses, and interestingly clever lyrics should be enough to garner her a decent following, and enough respect that her next album will be another chart-topper.